"OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN,
FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH
WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET
AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY,
NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD."
-HORST RECHELBACHER, FOUNDER
Aveda is a cruelty-free brand. We do not test on animals and never ask others to do so on our behalf. Our products are “people-tested.”
Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978.
We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.
CHANGING LIVES IN NEPAL
For nine years, we have purchased handcrafted paper from Nepal to wrap our gift boxes. This beautiful Nepal Lokta Bark paper has done much more than adorn our packaging, it has changed lives. In spring 2015 massive earthquakes shook Nepal and millions lost homes and livelihoods. Many emigrated away. Yet 4900* resilient papermakers have stayed, and our commitment to our partnership which began in 2007 remains while they build lives and communities and provide for their children’s education.
And our paper helps wildlife, too. Our purchase of Certified Wildlife Friendly paper helps protect 42,000 acres of habitat, for animals like the red panda and endangered snow leopard. In fact, we are the first company to purchase both Forest Stewardship Council certified and Certified Wildlife Friendly paper.
HELP SUPPORT BREAST CANCER RESEARCH
Every year during Breast Cancer Awareness Month, Aveda releases a limited-edition of our best selling hand relief™ moisturizing creme, and donates $4 US of the purchase price from each sale to The Breast Cancer Research Foundation® (BCRF) for cruelty-free research. BCRF is a nonprofit organization founded in 1993 by Evelyn H. Lauder and is the only national organization strictly dedicated to funding clinical and genetic research on breast cancer at medical institutions across the country. For more information about BCRF, visit bcrfcure.org.